Krisarthak – A Program on financial education and counseling

Krisarthak – The name has been formed after conjoining the word “Kri” which is taken from Krishi or farming and “Sarthak” which means meaningful or significant. Krisarthak is a program under Project APART, which aims to add significant value to the financial life of farmers by educating them about various financial tools that can liberate them from monetary woes and enhance their living standards.

Krisarthak is a program on financial education and counselling (FEC) of the farmers to be delivered digitally using ICT tools. Krisarthak (FEC) is one of the core components of the World Bank-funded Project APART (Assam Agribusiness and Rural Transformation). It aims at providing financial literacy to the members of Farmer producer companies (FPC) across 24 districts of Assam. The program’s objective is to enhance financial inclusion among two lakh fifty thousand farmers by teaching and spreading awareness about financial products and services. Its mission is to help farmers understand and manage their finances better so that they can achieve a growth trajectory in their personal financial state leading to the overall growth of the agriculture sector and making Krisarthak a key contributor to the economic growth of Assam.

ACTIVITIES UNDER KRISARTHAK

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EDUCATION

Krisarthak has introduced an innovative mode of self-paced learning through its chatbot called Bittiya Sakhi. The modules are interactive and uses audio-visual format to impart key financial concepts to the farm community of Assam.

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COUNSELLING

The Krisarthak program will allow farmers to interact and engage with IVR centers created specifically to cater to the queries of farmers related to the chatbot and financial education content. This 24/7 call centers will not only offer query resolution but will also allow Krisarthak team to register feedback and suggestions.

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ADVISORY

The Krisarthak program will allow farmers to interact and engage with IVR centers created specifically to cater to the queries of farmers related to the chatbot and financial education content. This 24/7 call centers will not only offer query resolution but will also allow Krisarthak team to register feedback and suggestions.

BITTIYA SAKHI CHATBOT

Connect with bittiya sakhi chatbot and get free financial education

Bittiya Sakhi chatbot is a simple e-learning platform that allows the users to get access to the various financial literacy contents in a simple local language.

KRISARTHAK HELPLINE

Your one step query resolution Platform

All farmers can now connect via toll-free number to clarify doubts, offer suggestions or give feedbacks. Our call center executives are ready to help you on any query, whether it is related to chatbot usage or financial products. Krisarthak helpline also helps farmers to avail personalized and free of cost financial counseling.

To book a session with financial counselor

GLIMPSES OF KRISARTHAK WORKSHOP

LATEST UNDER KRISARTHAK

IMPLEMENTATION BODY

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CONSORTIUM PARTNERS

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